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Work Case Study
CSR & Social Impact

Smile Tanzania CSR Campaign

Client Smile Tanzania
Year 2022
Location Dar es Salaam

Creating Impact Through Meaningful Connection

LAS Consultancy partnered with Smile Tanzania to develop and execute a campaign that raised awareness and drove engagement for their mission of transforming lives through healthcare.

The campaign combined strategic media outreach with community-focused events, creating a narrative that resonated with both corporate sponsors and the wider public. Our approach centred on authentic storytelling that highlighted real impact.

Services Delivered
Campaign Strategy Event Management PR & Media Content Creation
Industry
Non-Profit & Social Impact
Team
5 Core Team Members
8 Volunteers
Community engagement at the heart of the campaign
Stakeholders united for a shared mission
Capturing moments of genuine impact and connection

Our Approach

A strategic framework designed to deliver measurable results

01
Narrative Development
Crafted compelling stories of impact that connected emotionally with diverse audiences, from corporate partners to community members.
02
Media Strategy
Strategic media placements across print, broadcast, and digital channels to maximise campaign visibility and donor engagement.
03
Event Activation
Organised fundraising events and awareness activities that brought stakeholders together and created momentum for the cause.

The Results

Measurable impact across key performance indicators

0K+
People Reached
0+
Media Features
0
Corporate Partners
0%
Campaign Goals Met
LAS Consultancy brought professionalism and heart to our campaign. Their work helped us reach more people and create lasting change.
— Programme Director, Smile Tanzania
Next Project
UNICEF — Stakeholder Engagement
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