LAS Consultancy was tasked with orchestrating the grand opening of the first combined KFC & Pizza Hut outlet at Himo Plaza — a milestone expansion for two of the world's most recognised quick-service restaurant brands in Tanzania.
The event needed to generate significant media buzz, engage the local community, and create a sense of occasion that would establish the new location as a must-visit destination. We developed a full-scale launch programme encompassing a VIP press conference, ribbon-cutting ceremony, and a spectacular confetti celebration that captured the excitement of the moment.
From coordinating executive speeches and panel discussions to managing media logistics and post-event coverage, every element was designed to maximise visibility and position the brands for success in this new market.
A three-phase strategy to deliver a launch that made national headlines
A launch that put Himo Plaza on the map
I am lucky enough to have worked with the talented team at LAS on a number of projects. From community CSR projects to high-profile launch events, LAS has always delivered beyond expectations. Their creativity, professionalism, and deep understanding of the local market make them an invaluable partner.— Milli Dessai, KFC