KFC 10 Years Anniversary

A Decade of Finger Lickin' Good in Tanzania

LAS Consultancy was entrusted with celebrating KFC's milestone 10th anniversary in Tanzania — a campaign that honoured the brand's journey while looking ahead to its future in East Africa.

The anniversary celebration encompassed a multi-channel campaign including a flagship gala event, media retrospective, customer appreciation activations, and a social media campaign that engaged KFC's loyal fanbase across Tanzania. Our team brought together KFC's global brand standards with locally resonant storytelling.

The KFC 10 Years Anniversary celebration kicks off

Brand executives sharing KFC's Tanzania journey

Anniversary cake cutting ceremony

Panel discussion on KFC's decade of growth

VIP guests at the milestone celebration

Team members who built the brand over 10 years

The anniversary festivities in full swing

Brand Heritage

Deep dive into KFC Tanzania's 10-year journey, identifying key milestones and human stories that shaped the brand's local identity.

Multi-Channel Campaign

Developed an integrated campaign spanning events, media, digital, and in-store activations to reach every segment of KFC's audience.

Flagship Event

Produced a premium anniversary gala bringing together stakeholders, partners, media, and loyal customers for an unforgettable evening of celebration.

0M+

Social Impressions

Media Placements

Gala Attendees

Client Satisfaction

LAS captured the heart of our brand's 10-year journey in Tanzania. The anniversary campaign exceeded every benchmark we set.

— Managing Director, KFC Tanzania

A Decade of Finger Lickin' Good in Tanzania

Our Approach

The Results