Glenmorangie Tasting Experience

Crafting an Immersive Single Malt Journey

LAS Consultancy partnered with Moët Hennessy to create an exclusive Glenmorangie tasting experience in Dar es Salaam — introducing the art of single malt whisky to discerning East African palates.

The experience was designed as a multi-sensory journey through Glenmorangie's heritage, craftsmanship, and flavour profiles. From the custom-designed tasting bar to the pairing menu curated with a local chef, every element was crafted to educate and delight a carefully selected audience of whisky enthusiasts and lifestyle influencers.

The bespoke Glenmorangie tasting bar

Guests discovering single malt craftsmanship

Expert-led tasting session in progress

The curated whisky and food pairing experience

Intimate conversations over exceptional spirits

Brand storytelling through immersive design

An evening of refinement and discovery

Brand Translation

Translated Glenmorangie's global brand identity into a locally resonant experience that respected the heritage of single malt while appealing to East African tastes.

Experiential Design

Created a multi-sensory environment incorporating aroma, taste, touch, and sound to bring the whisky-making journey to life for each guest.

Influencer Strategy

Engaged key lifestyle and luxury influencers to extend the experience beyond the event, driving aspirational content across social platforms.

0M+

Social Impressions

Media Features

VIP Guests

Brand Recall

LAS delivered an experience that elevated Glenmorangie in the East African market. Their understanding of luxury brand activation is unmatched locally.

— Regional Brand Manager, Moët Hennessy

Glenmorangie Tasting Experience

Crafting an Immersive Single Malt Journey

Our Approach

The Results