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In 2016, Tanzania’s BIGGEST toothpaste brand, WHITEDENT, turned 25! The leading oral care brand gave away 25 zero mileage Suzuki Alto K10  cars to winners from across the country after a 3 month campaign that touched every corner of the country.

The campaign which was officially launched in July 2016 gave an opportunity to thousands of Tanzanians to guess the number of Whitedent packs stuffed in one of the 25 cars driven throughout the country. Participants had to simply fill in a form with their guess, to gain a chance to win a Suzuki Alto K10 by the end of the year.

LAS Consultancy worked with Whitedent for over 4 months to ensure consistent media coverage on newspaper, radio, television and blogs.


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Pan African mobile solution provider Direct Pay Online [DPO], formerly known as 3G Direct Pay,  has been our client since the beginning of 2016. Based in Kenya, we release corporate news releases for DPO in Tanzania, Zanzibar and Uganda. We have released all their news in Tanzania this year notably when the company was awarded the first Pan African PCI DSS level 1 Compliance Certificate; when it unveiled a new mobile application that enables merchants to launch their card and mobile transactions; and when it received a significant investment from a private equity fund known as Apis Growth Fund I.