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In 2016, Tanzania’s BIGGEST toothpaste brand, WHITEDENT, turned 25! The leading oral care brand gave away 25 zero mileage Suzuki Alto K10  cars to winners from across the country after a 3 month campaign that touched every corner of the country.

The campaign which was officially launched in July 2016 gave an opportunity to thousands of Tanzanians to guess the number of Whitedent packs stuffed in one of the 25 cars driven throughout the country. Participants had to simply fill in a form with their guess, to gain a chance to win a Suzuki Alto K10 by the end of the year.

LAS Consultancy worked with Whitedent for over 4 months to ensure consistent media coverage on newspaper, radio, television and blogs.


pr companies tanzania


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Pan African mobile solution provider Direct Pay Online [DPO], formerly known as 3G Direct Pay,  has been our client since the beginning of 2016. Based in Kenya, we release corporate news releases for DPO in Tanzania, Zanzibar and Uganda. We have released all their news in Tanzania this year notably when the company was awarded the first Pan African PCI DSS level 1 Compliance Certificate; when it unveiled a new mobile application that enables merchants to launch their card and mobile transactions; and when it received a significant investment from a private equity fund known as Apis Growth Fund I.

pr companies in tanzania


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LAS Consultancy currently manages Exim Bank’s Public Relations. We work closely with the marketing department to strategize on monthly PR activities and also ensure media coverage and visibility for all Exim public events.

4th Annual Africa Hotel Expansion Summit

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LAS Consultancy had the honour of managing media relations for the 4th Annual Africa Hotel Expansion Summit and Hospitality Roundtable where over 200 international executives and experts within the hospitality industry gathered to discuss key issues within the sector. This was the first time the prestigious annual conference was hosted in Tanzania, brought by the stewardship of international conference management company, LNoppen, and hospitality consultancy company, HD Partnership.


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One of Nigeria’s hottest acts YCEE, Oludemilade Martin Alejo graced Tanzania with his presence through a media tour and charity donation this August as part of his African Tour to promote his mega hit singles “Omo Alhaji, Jagabana. The artist who is passionate about youth empowerment also donated funds to Kigamboni Community Center (KCC)  which addresses the issues of poverty and the lack of access to education for street children in Kigamboni, Dar es Salaam. The donation and the week long media tour to media houses across Dar-es-salaam was all organized by yours truly LAS Consultancy 🙂


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PIZZA HUT is finally in town! And trust us the restaurant came with the PR stunt of the year – by breaking the Guinness World Record of highest-altitude pizza delivery! The pizza was delivered to the top of Mt. Kilimanjaro in Tanzania at an altitude of over 5,800 kilometers. General Manager of Pizza Hut Africa, Randall Blackford and a team of other employees, made this record setting delivery that marked the official opening of their restaurant worldwide! Amazing right! LAS had the privilege of managing the media relations of the event!

Interested in seeing the Pizza Hut journey to Mt. Kilimanjaro?  Click HERE