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In 2016, Tanzania’s BIGGEST toothpaste brand, WHITEDENT, turned 25! The leading oral care brand gave away 25 zero mileage Suzuki Alto K10  cars to winners from across the country after a 3 month campaign that touched every corner of the country.

The campaign which was officially launched in July 2016 gave an opportunity to thousands of Tanzanians to guess the number of Whitedent packs stuffed in one of the 25 cars driven throughout the country. Participants had to simply fill in a form with their guess, to gain a chance to win a Suzuki Alto K10 by the end of the year.

LAS Consultancy worked with Whitedent for over 4 months to ensure consistent media coverage on newspaper, radio, television and blogs.