Blog Archives

FALZ MEDIA TOUR

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We had the honour of hosting Nigerian rapper, actor and song writer Falz! In the short time span of only three days the artist was showcased in 4 television shows, 7 radios interviews and two blogs! We look forward to hosting this amazingly talented, humble and hilarious artist in Tanzania again!

Want to know what food Falz will miss from Tanzania?! – Click on the video below!

 

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YCEE MEDIA TOUR

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One of Nigeria’s hottest acts YCEE, Oludemilade Martin Alejo graced Tanzania with his presence through a media tour and charity donation this August as part of his African Tour to promote his mega hit singles “Omo Alhaji, Jagabana. The artist who is passionate about youth empowerment also donated funds to Kigamboni Community Center (KCC)  which addresses the issues of poverty and the lack of access to education for street children in Kigamboni, Dar es Salaam. The donation and the week long media tour to media houses across Dar-es-salaam was all organized by yours truly LAS Consultancy 🙂

DJ CUPPY TAKES AFRICA TOUR

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The lively and energetic DJ Cuppy from Nigeria carried out an Africa tour supported by the Dangote Foundation and GT Bank. We managed her media tour, press conference and charity event at a street children arts center in Dar es Salaam. The job was extremely fast paced but were able to meet all deadlines and delivered with great professionalism.

 

DUTIES

Media Relations

  • Press release write up in both Swahili and English.
  • Pre event press release distribution to our media database.
  • Press conference management
  • Media Monitoring and Reporting
  • Booking and management of media house visits
  • Management of entire charity event logistics.

 

RESULTS

  • According to our client, the charity event we organized was by far the best compared to all other countries they had formerly toured.
  • There was significant coverage and visibility of DJ Cuppy and her key sponsors through, digital platforms, TV interviews, newspapers and radio interviews.

K.O EAST AFRICA MEDIA TOUR

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Mr. Cashtime Life himself, K.O from South Africa, was touring Kenya and Tanzania and we had the humble opportunity to be his PR agency of choice in Tanzania! When we landed the job we quickly put together a tight road plan for K.O and his team. He had one objective; to gain exposure in the Tanzanian market through an exclusive and extensive media tour in Dar es Salaam. Through our connections and media networks we managed to deliver beyond our client’s expectations! No stone was left unturned, from instant social media posts to numerous content filled news segments and interviews on digital and traditional media channels – we managed to get our client the exposure he desired. Not only that, we were able to go the extra mile by ensuring he was able to mingle and connect with the influencers within the industry.

 

DUTIES

Media Relations

  • Press release write up in Swahili and English.
  • Pre-arrival press release distribution to our media database.
  • Press conference management.
  • Media monitoring and reporting.

Media Tour

  • Media house visits with K.O and his team.
  • Logistics management for K.O and his team.
  • Videography and photography feeds of the tour.

 

RESULTS

  • A very happy client who was specifically impressed with the media coverage!
  • Great turn out at the press conference with over 30 media representatives!
  • Great feedback from the client and his team.