KFC – KARIAKOO

  • event management

Project brief:

KFC Tanzania launched its 5th branch in Tanzania and we had the amazing opportunity to both manage the event and manage their media relations. The job landed on our laps only a week before the official launch! We brought together all the necessary suppliers and even managed to get children from a nearby blind and deaf school involved in opening their local KFC! It was a great and humbling experience to open a global franchise with the community as the special guests.

 

DUTIES

Media relations management

  • Press release write up in english and swahili.
  • Media Monitoring and Reporting.
  • Media invitations to the event.

 

EVENT MANAGEMENT

  • Coordinate logistics for the donation and participation of the school for the blind and deaf.
  • Manage venue, sound and venue set-up.
  • Event program facilitation and administration

 

RESULTS

  • Media coverage as proposed by the client.
  • Great turn out at the opening of the Kariakoo KFC branch.
  • Managed to meet client’s objective to bring the brand closer to the community.