After a successful branch opening in Kariakoo, KFC approached us to help them celebrate independence day in style: by giving away free KFC chicken buckets to local celebrities! As part of their communication objective, the client’s desire was to associate itself with its community by offering free finger liking treats to well known Tanzanians. Once again our team had very limited time to get everything together, but in three days we were able to identify and book the celebrities and deliver beyond our clients expectations.
Event management of celebrity KFC
- Compiling a list of influencers and celebrities
- Celebrity RSVPs
- Planning and logistics
- Round trip drop offs to celebrity , live time feeds and reporting of the celebrity giveaways on social media
- We received impressive social media coverage retweets, reposts by the celebrities and with great traffic of fans comments regarding the KFC chicken buckets.
- The celebrities loved the initiative and we believe it successfully achieved the client’s objective to be identified as brand that is for every Tanzanian.