K.O EAST AFRICA MEDIA TOUR

  • media relations,Media Tour

Mr. Cashtime Life himself, K.O from South Africa, was touring Kenya and Tanzania and we had the humble opportunity to be his PR agency of choice in Tanzania! When we landed the job we quickly put together a tight road plan for K.O and his team. He had one objective; to gain exposure in the Tanzanian market through an exclusive and extensive media tour in Dar es Salaam. Through our connections and media networks we managed to deliver beyond our client’s expectations! No stone was left unturned, from instant social media posts to numerous content filled news segments and interviews on digital and traditional media channels – we managed to get our client the exposure he desired. Not only that, we were able to go the extra mile by ensuring he was able to mingle and connect with the influencers within the industry.

 

DUTIES

Media Relations

  • Press release write up in Swahili and English.
  • Pre-arrival press release distribution to our media database.
  • Press conference management.
  • Media monitoring and reporting.

Media Tour

  • Media house visits with K.O and his team.
  • Logistics management for K.O and his team.
  • Videography and photography feeds of the tour.

 

RESULTS

  • A very happy client who was specifically impressed with the media coverage!
  • Great turn out at the press conference with over 30 media representatives!
  • Great feedback from the client and his team.