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Students at Mikocheni Secondary school have been given the opportunity to improve their financial skills with the aim of empowering young people and equip them for life outside of education and to better their financial decisions, which is part of a new partnership between Her Africa and Tanzania Women’s Bank.
Recently form four girls of Mikocheni Secondary School took part in a financial literacy and self esteem & Confidence building workshop which was organized by Her Africa and facilitated in partnership with Tanzania Womens Bank dubbed as; Girl Talks DSM: Financial Literacy of which the theme for this year’s edition was “Money Matters Matter”.
Tanzania Women’s Bank, Head of Consumer & Business Banking, Janeth Zoya facilitated the financial literacy sessions that taught the girls about living within means, best ways to budget and save. The workshop was meant to help students learn how to make better money based decisions. They were conducted in a very interactive and fun way so that the young girls enjoyed money management from the start to the end of the sessions.
The workshops were designed to help students between the ages of 16 – 18 to manage their finances ahead of university or employment. Due to the age the facilitators introduced the topic with the use of games and other experimental techniques to help the learners participate in the session and retainer the information given.
Her Africa: Girl Talks DSM workshops equip young girls with skills that will help them deal with finance challenges in the future. Early knowledge on what to expect from the financial world gives an individual some sort of strong security over their finances.
Her Africa team Asnath Ndosi and Salha Said Kibwana facilitated sessions on self-esteem and confidence building. The students were taught to believe in themselves and why it is important to have confidence, the impact they have when they empower others and empower themselves to do great in school and life in general.
This session was aimed to help the students to be more confident, positive and proactive. The session used activities and materials to explore what influences young people’s body image and self-esteem. The self-esteem workshops address key topics including the impact of society, professional and social media on appearance ideals, and the girls were provided with strategies to boost their confidence and others.
It is important for students to have higher self-esteem and feel more confident in participating in social and academic activities.
By concentrating on financial literacy, Tanzania Womens Bank hopes to contribute to the education and training of young girls in schools by introducing financial concepts and personal finance management to promote financial inclusion.
Her Africa believes that teachers play a key role and hence involved them in the activities too, equipping them with the tools and knowledge to implement financial literacy projects in schools.
Salha Kibwana Co -founder of Her Africa has advised more financial institutions to take the initiatives and come forth to educate more students across the country on the virtues of financial planning and management aimed at increasing the level of financial literacy while boosting the financial inclusion in the country. She gave the advice while facilitating a workshop at Mikocheni Secondary school.
Head of Consumer & Business Banking at Tanzania Women’s Bank-Janeth Zoya said that “The financial literacy workshop at Mikocheni Secondary school was aimed to empower young people with financial knowledge that will rightly position them for the future”.
She added “Young women and girls need to be equipped with the right knowledge to navigate through financial decision and to be fortified economically via financial literacy knowledge acquisition, which will foster the importance of understanding savings culture, budgeting and entrepreneurship.”
“Her Africa’s project will continue equipping young girls and women with the right tools and knowledge by linking them with established women and organisations so as to empower and to stimulate growth by closing in on the gender gap and in turn contribute to the economic and social development of Tanzania. Through our Girl Talks DSM workshops we will be adding value to the students in public schools and gradually towards a stronger nation”
“Financial education is crucial to our society so as to achieve economic and societal progress. Empowering youth and communities with financial tools and education will help them overcome barriers. Girl Talks Workshops will provide the new generation, who are building the future of our country with tools and knowledge to implement financial literacy and above all, prepare them for a better adult life.” Her Africa Co-founder Asnath Ndosi Said.
Tanzania women’s bank awarded 10 students who are currently running their own businesses with money banks sponsored by the bank. In addition Her Africa team donated books to the school library. Both workshops left the students with worksheets and materials on financial literacy and self esteem that they can take home and use them to guide them through what they learnt in the sessions.
Her Africa is calling for more organizations, volunteers and stakeholders to be part of their upcoming projects as they believe raising a great nation is every organization and individual’s responsibility.


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“Educate a girl and she can change the world”


One thing that we have in our organisation culture at LAS is the motivation to impact and change lives of young women and girls. We believe success can only be fruitful when you elevate and support other people around you. Alone we can only do soo little but together we can achieve soo much. Having such a belief fuelled our third Her Africa Girltalks workshop at Makumbusho Secondary school ; themed : HerAfrica : HerHealth.

In a sunny bright afternoon filled with soo much excitement Her Africa team met with ; SISA Community Health Center the official partner for the health talk , serial entrepreneur Carol Ndosi , Kaye Marie social activist and the representatives from Human Cherish Sanitary pads distributors and manufactures. Discussing the schedule for the Girltalks under the shade while waiting for the school bell to ring at Makumbusho Secondary School the headmistress walked passed us , and warmly greeted us with a smile as she ushered us to the classrooms.Allocating each speaker and their respective facilitator to the respective classes.

“‘Good Afternoon our guests ‘’ chanted 52 girls, trailing off from each class you could feel the ambience of excitement and eagerness as they greet the speakers. Each class of 52 students, had the opportunity to learn on different health topics and share knowledge from the assigned speakers.



Key to success ; by Carol Ndosi eased the introduction by asking the young girls what does it take to be successful with a couple raised hands and giggles the class begun. Carol Ndosi shared her journey and her story. She gave the girls hope and strength to believe in themselves no matter whichever obstacles they face in their journeys.


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Say no to SEX ; was chanted after every couple of minutes in the next class ,Dr.Christina a clinical officer from SISA Health Community Center discussed Sex Abstinence and early childhood pregnancy. A taboo in most schools , in the first few minutes the girls were very shy to openly discuss on the topic , but as the minutes passed the class was very engaging and interactive learning why they should wait and abstain from sex , the health problems and social problems of early childhood pregnancy.  


Period Talk ; Human Cherish Sanitary towels distributors speakers , Maisara and Hilda Tomasi got to speak to the young girls about Menstrual and Personal hygiene.They assured the girls being in their periods should not make them feel dirty nor ashamed they should embrace it and hygienically take care of themselves. To mark of the day each class was given free sanitary towels and hugs to go around by the HC team.

The topics that our guest speakers discussed with the young girls from Makumbusho Secondary School were essential topics for students. They enjoyed the entire learning process, sharing and inspiring session done by the speakers.

All good things must come to an end , sadly it was time for us to go. After a group pictures with the girls and lots of hugs. Her Africa and the team left Makumbusho Secondary School feeling fulflied.

It was a success, as it always is. HerAfrica mission is to reach as many girls as possible across Tanzania, establishing a network of women with different skills and experiences that they can share with young women to tackle their day to day challenges and empower them to be great.

What can you do for the young women ? let us know on our comment section below and you can be part of HerTeam.



Women Advancing Africa

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As an agency our motto is being the spark that brings your idea to life. We would have never imagined that we would spark change in the African continent by managing the Women Advancing Africa Forum Gala. Our biggest event yet!

Graca Machel, former first lady of South Africa and widower to Nelson Mandela, is the world’s leading advocate for women and children rights all over Africa. In 2010 she established Graca Machel Trust, a Pan-African advocacy focused on child health, education, women’s economic and financial empowerment, leadership and good governance.

The former first lady is about uplifting the voice of the voiceless and through her trust formed Women Advancing Africa Forum. A flagship forum acknowledging and celebrating the critical role women play in shaping Africa’s development. A platform where women can have an honest conversation about social and economic issues they face today.



The dinner was hosted at the Golden Tulip Hotel, Sea Cliff and was a vibrant and exciting night filled with laughter and celebration. As an agency we over saw every aspect of the event, that includes the decoration, food, performances, and making sure our guests enjoyed their evening. Guests walked away with goodie bags stocked with a clutch embroidered with African prints.

As three strong black African women, we were so honoured to manage this event. We believe and are committed to the philosophy of inspiring and breaking free from all socially imposed limitations on women.

We want to give a special thank you to @BasiqueBlack and @Gracamacheltrust for entrusting us with their guests and work.

Asanteni Sana!















From our Intern, Erica

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A testimonial from our amazing Intern Erica, who we will miss dearly <3

Interning for LAS has been one of the greatest experience of my life , I never thought it would be this interesting at first but as I finish my internship I wish I had more time with these three very focused, passionate and ambitious ladies.

Coming from a background of little PR knowledge these ladies were willing to open up and impart so much knowledge into my life. They have taught me so much about work ethic, professionalism, time management, growing a business, and how to brand and network my business. I now know that having an idea is one thing but nurturing the idea into reality requires hard work and dedication.

Not only did I learn a lot about the corporate world, I also learnt about giving back to the community by simply sharing skills and knowledge. LAS in partnership with Mint n’ Tea have an amazing initiative called HerAfrica. Through this they impart knowledge, skills and tools to girls and young women. Through HerAfrica, I got to understand the theory of giving back to the society in a whole new level. I had the opportunity of visiting a girls school in Bagamoyo, and played my part in sharing skills and advice to the next generation of female leaders. It felt so good to spend time empowering others!

As I mark the end of my time at LAS consultancy, all I have is a deep appreciation for these ladies. LAS has made me a different person at heart – I feel I can now boldly take on the corporate world! Salha, Asnath and Lilian are experts in the their field and I am honoured to have been able to learn from the very best!



HerAfrica – HerStory

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Her Africa is OUR passion project, started in collaboration with Mint and Tea. Her Africa programs aim to strengthen the identity and confidence of young girls in Tanzania. We help them unearth hidden talents, to dream big and to be confident to take on life’s challenges with a smile. We are passionate about capturing hearts and minds of young girls and encouraging them to believe that anything is possible with the right passion and determination.

We believe as Tanzanian young professionals we have a duty to inspire and raise the next generation. To help them along the way by sharing soft skills that have been useful on our own personal journeys. We do not have it all figured out ourselves, but the little experience we have gained we are determined to share 🙂

Our second Her Africa Girl Talks workshop was at Premier Girls Secondary School in Bagamoyo! We had an amazing afternoon with teenagers from form 4, 5 and 6. We separated the girls into 3 groups of 100 each. Each group had an opportunity to hear from us and our guest speakers on the following topics: Self Development; Your Dreams Are Valid and Career Guidance.

We were so humbled by the acceptance and feedback from these girls! It was an amazing day and we looking forward to many more to come!

Are you interested in pouring into the next generation? Contact us today – lets start the conversation!

Now let the pictures speak for themselves 🙂

One of our guest speakers, Catherine Rose Barrteo Human Capital and Business Consultant /Entrepreneurship trainer and coach /Women’s entrepreneurship facilitator and coach. Yes Catherine does everything, she is awesome! The girls learnt so much about dreaming big with their career choices this day! Thank you CR!



Our Co-Founder, Zena Majaar Tenga, as she talks to the young ladies on personal development! One of her top points for personal development was : LAUGH MORE! It will work wonders in your life 🙂 



Our ice-cream queen and guest speaker Mercy Kitomari encouraging the girls that their dreams are valid! Mercy is the owner of ice-cream business Nelwa’s Gelato If you live in Dar you have to have a taste of her ice-cream! Her life is an amazing example of how hard work and passion can birth something powerful – and lucrative 😉 



Co-Founder and Business Development Manager of LAS sharing hugs with the girls after the talks 🙂 Yes we give hugs! 



The team that made if all possible!!!



Embrace the search for purpose

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I can not count the number of times this has been a topic of much musing and discussion in our office. What is  purpose? Do our lives have a meaning? Is what we are doing as a business meaningful? Is working at LAS, our calling or are we doing this to make money and pass time?

Been there before? We certainly have! In all honesty, we are yet to figure it out. We are all in a continuous journey of self discovery, reflection and evaluation.

This blog post is not aimed to help you figure out your calling. Sorry. But hopefully it will rattle your cage and make you start thinking of where you are and where you would ideally like to be.

Many people conflate calling with identity. They confuse who they are with what they are made to do. While the two are connected, they are not the same. Identity is who you are, but calling is how you express that. It is the string that connects our dots and allows us to feel fulfilled. It is, according to most widely accepted definitions, where your deepest passions and your greatest strengths intersect.

Calling: where your deepest passions and your greatest strengths intersect.

So are you in a work environment where your passion and strength intersect? Why not take a moment to evaluate your satisfaction? A lot of people say, “I work to live rather than love to work”. That sounds reasonable, but it’s usually a rationalization tool used by those who hate their jobs so they can muster the strength to endure them. The truth is that life is too short to work somewhere you are not passionate.

Ideally we should aim to love our work and not just endure it. Yes, not everyday will be glamorous, but if you dread getting out of bed, and diving into your occupation – something must change. You should love what you do. Or at least like it. Don’t settle for just going through life enduring Monday through Friday.


Sit down quarterly or as often as you can and ask yourself critical questions about whether or not you are content in your current assignment:

  • Do I love what I do?
  • Do I feel I’m just enduring this?
  • Has this become a means to an end [money, fame, significance], or does it give me a sense of purpose?
  • Is the greatest intent of my week to get to the weekend or next vacation day?
  • If someone told me that I had to quit this assignment tomorrow, would I be relieved or disappointed?
  • Am I still being challenged?
  • Would my friends and family say that this assignment is right for me?
  • Is where I am integral to getting me where I really want to be?
  • Am I dreaming about next phases more often than thinking about what is currently in front of me?

After asking these questions, if it is clear you aren’t satisfied, you have two choices: work to change the dynamics of your current assignment or begin looking for a new one. Stave off guilt and shame and grant yourself permission to be honest and take action. It’s too important.

Share with us your thoughts! Where are you in your journey to find purpose in what you do? What has helped? What advice can you give others?






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Maria is 16 year old girl with bright eager eyes that portray her determination and courage. Though her posture was upright and her smile was bright, she carried a past that no one her age should ever experience.Originally from Iringa, her parents sold her off at a young age to a man who was twice her age. After years of abuse and hardship she was was able to escape to Dar es Salaam, only to be become a common prostitute in the crowded streets of Sinza.


Her story, though horrific in nature, was not unfamiliar to the other 30 young ladies who live with her at New Hope for Girls in Tabata. The organization which has recently received significant media recognition was founded by a bold woman called, Consola Eliya, who is a survivor of similar challenges in her youth. The NGO takes in and supports vulnerable girls and marginalized young women who have gone through mistreatment, sexual abuse, forced marriage, abandonment and domestic abuse. She and her husband have taken in 31 girls in their home and welcome many more walk ins through the center for help or advice.

It was a hot Saturday morning when we arrived at the center. Our initial aspiration for the day was to host a huge fundraising event sponsored by large companies and where we would give our proceeds to the center. Considering the current economic climate, that dream did not necessarily go as planned. So we were faced with two options; cancel the event completely – or show up empty handed!

Since we had no monetary capacity to carry out our original idea, we decided to give what we have: knowledge and experience. As young women and professionals in our late 20’s we have been employed and self employed and gone through the ups and downs women normally go through. From battling insecurities, to overcoming self worth issues, to CV writing and applying jobs – the list is endless.


The concept of arriving with no monetary or physical aid is usually counter culture. The whole concept of community outreach or corporate social responsibility in a culture accustomed to foreign aid is that a real donation is supposed to be “tangible”. It is rare to hear praise for individuals who have given their time to transfer intangible knowledge or skills to others. Possibly because these skills are not physically seen and their benefits are hard to measure.

These intangible skills however are of incomparable value! Confidence, self-drive, boldness, taking initiative, adaptability – all soft skills that are not taught at school or universities but are crucial to entering and surviving in the job market. Looking back, these are the things I wish I had been taught at school but life taught me the hard way.


Everyone has something to offer. Experience in any sector or field, can and should be shared with the next generation. As we prepared for the sessions we focused on skills are helpful for young people. We divided the teams into different age groups and interacted with them on a level they would understand. Girls over 16 years of age gained knowledge on CV writing and self branding, while the younger girls did a series of exercises and games that taught about boldness, self-encouragement and self-awareness.

Young professionals have so much knowledge they can share. The simple ability to write a CV should not be taken for granted. Simply sharing your story on how you have persevered through various trials in life or at work has the power to enlighten and change the course of a young person. Imagine if you were taught as a teenager, that self-presentation and confident communication were more or as important as the grades on your CV – wouldn’t that have saved you time and effort?


I believe the reason why many young professionals do not involve themselves in more community projects is not because they do not have time, but because they have not realised how valuable their life experiences can be to someone else. For example, if you are an IT Engineer, you can open up the minds of young people on the diverse fields of employment and self employment available with the simple use of a laptop and internet. Expanding the minds of young people to the possibilities available in the market, even for two hours, can have an everlasting impact in their lives.

After spending three hours at the center and sharing lunch with the girls, we thanked Consola and took our leave. Maria was one of the girls who walked us out, she kept glancing at her loosely drafted CV we had worked on together during the group discussion. I have no idea what she was thinking; maybe she was contemplating how she could improve it or listing in her mind all the companies she will one day attempt to apply to. I don’t know, but one thing is certain, she had gained gems of knowledge that have instilled confidence within her.




Find out more about the work of New Hope for Girls, visit




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Ambition: A strong desire to do or to achieve something, typically requiring determination and hard work.

If I got a shilling for every time I heard that young Tanzanians are lazy, lack ambition or unreliable, I would probably be a millionaire by now! Yes its a huge generalization, however a some truth it!

I have recently been doing a little soul search and reading – and before I point the finger at my fellow brothers and sisters, I too see so many elements of lethargy in my own life. That attitude of procrastination or a lack of drive that creeps in so often or that lifestyle of under-performing, or doing the bare minimum just to get by, when you know that you know, that you can do far better than what you are currently doing.

OK, before we get bogged down here is a bit of encouragement: Everyone is born with a measure of ambition…but the rest still must be nurtured. Some people are born with an extra helping of it, others have to really work to nurture ambition in their lives and fight the temptation to become too comfortable wherever they find themselves.

Yes, we all have an overachieving friend who is always on the move towards greater heights and bigger things – and we also know that very polite 30 plus year old who can’t seem to get there life together even though the world was literally laid at their feet for the taking! Before your mind wonders off, ask yourself, what about me…?

No matter what spectrum you find yourself on, ambition is buried deep within you.




So there’s hope! Now what? Here are some tips I found really useful from the book H3 leadership to help you feed your ambition appetite :


1. Sketch tomorrow. Leaders must begin with the end in mind. But it is hard to believe what you cannot see. When you look at your future what do you see? Or rather, what would you like to see? To create goals, you need to know where you are headed. But many people don’t set goals because they have never dreamed specific dreams about the reality they hope to create. So start dreaming !


Leaders must begin with the end in mind




2. Set good goals. Most people have some sort of goals, but many of their goals are not good ones. The best goals are specific, not general. They are attainable, not unrealistic. They are challenging, not easy. They are measurable, not indeterminable. And they are clearly communicated, not assumed. Make sure you have clear and specific goals for yourself and your team that can be evaluated after a set period of time. What we like to use at LAS is an app/online platform called Asana, which helps us as a team stay on track on what goals we need to achieve within a defined period time. Its also a great way to keep each other accountable when the desire to slack kicks in.

Goals are supposed to be challenging, not easy



3. Stop to celebrate. Those who have no ambition won’t recognize cause for celebration, and those with too much ambition will move on to the next goal. Whenever you or one of your teammate accomplishes a major goal, pause for celebration. Celebrating a goal encourages goal-setting and achievement. This is a springboard to setting and pursing new goals.


4. Keep going and keep trying. Rejection is not the end of your influence. Great leaders continue to improve and don’t allow for mediocrity to set in. Push yourself on a daily basis. Get up early, stay up late and keep plugging away. Rejection is not the end of you influence, but may actually be the beginning of something great. A habit of ambition many times is built because of more nos than yeses.

Push yourself on a daily basis




Now, look at your own life and ask, “How am I feeding my ambition appetite?” and “Is it producing any fruit in my life?” When your ambition is properly fed, it will yield a desire to achieve, to grow, to perform and to do ones best. It will also yield a healthy job environment, healthy relationships and a healthy work-life balance.


All the best!


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Hello Reader!

Did you know you are a leader?! Yes everyone, you included, is a leader in some capacity or sphere. Be it at home or in your circle or friends or in your business. We are all leaders and we owe it to ourselves and those around us to better ourselves in leadership. This is the passion that has grasped my heart this year, and it is my hope that as you take this journey with us, you will find useful and tangible skills that will grow you as a person and as a leader.

In this first part I will share thoughts from a challenging, yet easy to read book called: H3 Leadership [Be Humble, Stay Hungry, Always Hustle]. One of the things that stood out to me is the concept of becoming a leader of conviction. In the business world in Tanzania, and even in the public service, it is so rare to find such leaders – people who say no to bribery or apathy and laziness in their fields of people. People who give their very best because it is what is right, even when they do not feel like it on that particular Monday morning. So in that vein, allow me to share some brief thoughts from Brad Lomenick’s book, H3 leadership. And it is my hope it will be beneficial in your growth as a leader:

A habit of conviction is essential to becoming a change maker, but it s also the one habit that if ignored will destroy a leader most quickly. Every person of influence will face a moment – or moments – when they will be tempted to compromise their integrity. If the leader chooses wrongly at this critical crossroad, it can tear him down in a whirl wind of fury. A habit of conviction means doing what is right instead of what is easy. And the further you go and the higher you climb in your leadership journey, the harder it gets.

Talent and ability may help you get to the top, but takes takes character and integrity to stay there. The depth of your character will determine the vertical depth and horizontal reach of your influence. The further and faster your influence extends, the deeper your foundation of character and conviction must be. Build who you are off the stage and behind the stage and beside the stage, way before you start thinking about getting on the stage.

Talent and ability may help you get to the top, but takes takes character and integrity to stay there.

The best leaders are people of integrity and principles who know the difference between principles and preferences. These leaders value their reputation, their consciences and their values. Your private life determines your public legacy. The best leadership moments will probably be the ones that nobody sees. The night before, the meeting afterward, the follow-up phone call, the insignificant work on the back end, that is where the real leadership is built and tested and tried. Work on those moments. A strong leader builds a habit of conviction, knowing that the times when no one is watching are when true character is built.

As you become aware of and live by your convictions, here are a few pointers to keep in mind:

  • Treat every assignment as if it is your legacy: We often compromise our principles when we feel that the project or task is insignificant. Do it with quality and conviction and principle. Do what is right, instead of settling for the easy. Right takes work.
  • If you say you will do it – Do it! Even if it costs you. The value of a promise is plummeted in modern society. Don’t contribute to its devaluation. Be a man or woman of your word. Trust is the foundation and bond of credibility. A great reputation means nothing unless you execute and fulfill the latest promise to your customer.
  • Make sure your character outdistances your competence: Character>Competency. Develop the foundation of your “who” that is drilled deep, and developed way early and long before it’s ever truly needed or compromised. Our integrity, moral compass, discipline and honestly must constantly be advanced.

If you say you will do it – Do it!

Have any other tips on growing in conviction as a leader? Leave us your thoughts below.

Till next month, Happy Growing!